Is Google Turning Into Social Engine?
There are subtle and rumored signs as well as obvious signs that Google is rapidly becoming a social engine. It will be the biggest social engine of all when everything falls into place.
If you are involved in or interested in internet marketing, it’s important for you to read on. If you haven’t read my post Social Engine Optimization-Social Media Search Engine Optimization-SMEO do so now. Then come back here to read about the obvious signs, the subtle and rumored signs of Google going social and get a few tips on internet marketing interaction.
Obvious Signs of Google Turning Social
The obvious signs are both fairly old – YouTube and fairly new – Google+. YouTube and Google+ are social platforms. While YouTube has been around for years it has recently started changing it’s look and tens of millions of dollars are going into making it even more social and interconnected with other social media sites. Google+ is still very new but it has already forced Facebook to be more proactive and even a little bit more pro business.
Subtle, Rumored Signs of Google Going Social
The internal and hidden workings of Google have always been kept secret and mysterious and perhaps rightly so. Things like the algorithm keep on changing to make it virtually impossible to fool the system.
But smart people don’t want to fool Google. Smart people want to do what works.
What works is sticking to the rules, honesty, good content and increasingly, this is the rumored part, interaction.
It seems that Google is now placing a lot more value on your interaction with your readers. In the past it had some value in Google’s eyes and it usually meant comments on your site or blog.
The value of comments is now much higher but that’s not all.
It appears that Google now also values highly your interaction through social media like Google+, YouTube and Facebook as they are connected to your site or blog.
Nobody is going to be able to conclusively prove this unless Google goes out of their way and makes a statement confirming it. They may never do that.
When you look at the signs mentioned above and how Google is in the process of integrating things like Google+ and YouTube with it’s new design into the mix you can’t but conclude that things are getting more social.
Update January 11, 2012: Yesterday a blog post appeared on Google’s blog that is announcing Google Search Plus. That is as obvious a sign of Google going social as you can get.
Internet Marketing Interaction Tips
Engaging your readers and your audience has always been a good idea and it has always worked.
Now there are more ways of doing it than ever before.
Comments on your blog are very important and will always be. Don’t let anybody convince you otherwise. The importance of comments is growing steadily. One tip about comments that many ignore is that in order to interact through comments you need to reply to comments your readers post and keep the conversation going.
Facebook, Google+, YouTube, Twitter and other social media interaction is getting more important and valuable each day now.
Have you been resisting using Google+, Facebook etc. ?
If you use them, do you know how to use them fully, taking advantage of everything they can do for you?
I couldn’t believe it when I read a comment somewhere in which a person was astonished that there are actually courses on Facebook and Google+. To them chit chatting needs no instruction.
There’s a lot more that can be done with social media than chit chatting, of course.
Is every possible way of using them for your business, whether you are an internet marketer or a conventional brick and mortar operation, clear to you?
Unless you’ve devoted a lot of your time to figuring everything out for yourself and keep at it to stay up to date, it’s very unlikely that you know how to use Facebook, Google+ and other social media to their maximum potential.
This is why courses are popping up all the time, especially on Facebook, fan pages and so on.
People need help to be able to use them quickly, properly and fully for their businesses. Most of these courses are helpful but I find that they are usually leaving out some important things and sometimes too many. Most of the courses aren’t being updated and often are obsolete as soon as they come out.
Are you currently taking a social media course or thinking about doing so?
What’s your opinion about Google turning into a social media engine?
Respond in the comments section and then like this post on Facebook, Google+ it and tweet the post to share it with others. Be social media and social engine friendly.
P.S. I’ve used a different text spacing for the Internet Marketing Interaction Tips part of the post. You are kindly requested to comment about which spacing you prefer after you answer the questions above. Does the larger spacing make it so much easier for you to read the text that you don’t mind having to do the extra scrolling? I listen, read and pay attention to what my readers prefer to see on my blog so please make your preference known.
Authored by Vance Sova
Filed under: Internet Marketing Tools