Why Build Your Email List or Opt in
Email list building is crucial when you are engaged in online marketing, have a business off-line or think of starting a brand new business. Bloggers need this too.
Having a targeted email list of leads or potential customers and customers is fundamental for the survival and thriving of any business.
If you are just starting your business or if you have not paid much attention to building your email list, you will want to read my brand new and free ebook titled The Basics of List Building.
While most products on list building are focused on the internet marketing niche, this is not the case. The Basics of List Building is for any market and any business.
You may want to read my previous post where I have covered this point already to a considerable degree: Email List Building, Opt in List, Not Just For Internet Marketer.
There are various methods that can be employed in building your opt in list. Yes, there are number of names which essentially mean the same thing as email list.
To me the name opt in list is more accurate in describing how the email list was obtained.
There is even a term to describe that the people on the list were given two opportunities to make sure they indeed really wanted to be added to it.
So you may come across the name double opt in list.
Double opt in list is very important in permission marketing
In case you are mistakingly accused of spam you can prove that the subscriber opted in twice and therefore wanted to receive information from you.
There seems to be an ongoing debate, especially among the IM niche marketers, whether a single opt in would bring more people to their email list and whether a double opt in is causing them to lose some opt ins.
If you want good subscribers who really want to be on your list do not even let single opt in enter your mind.
Another term for email list is subscriber list.
You are likely familiar with the different names already but I put it in for those who are brand new to this.
I think you need to read my free ebook The Basics of List building if you want to increase the growth and success of your business.
What’s in it for you ?
If you are a seasoned marketer and if you know all the ins and outs of list building you will still benefit because you may find a thing or two there that you forgot about or haven’t thought of.
Another reason would be the fact that it devotes some sections to SEO and several other traffic getting methods like YouTube.
I’m not going to give away every bit of information about the ebook here.
You just need to get your own copy of it and find about all the good stuff that is inside.
If you are new to marketing in general, new to online marketing or if you are starting a new business off-line, your business and you will definitely profit from reading this brand new ebook The Basics of List Building when you put into action what it has to say.
Maybe you already have an ebook on email list building. Why should you get this one anyway ?
Because you will get a different look from different perspective. The book is new. There is nothing like it out there. Not that it has any revolutionary brand new knowledge but the way it is put together and what it includes in one volume is unique.
If you are a little bit like me than the way your brain works and learns is pretty much similar. It learns from repetition and from sensory stimulation.
This is why we learn better when we see a particular information and skill multiple times in different settings and from different angles and sources.
For that reason I read books from different authors when I’m learning a language or any other skill because each author has a different angle from which they look at things and a different way they cover the material.
A different style can make a big difference in how well one learns
Looking at things from different angles, even if the thing that is looked at is the same, produces additional understanding of it.
This ebook gives you that and it is absolutely free, so go for it.
Get yourself a sparkling new ebook The Basics of List Building.
Voice your opinion about this post right now by leaving a comment.
Then comment about the ebook after you’ve downloaded and read it.
Don’t forget to tweet this post and bookmark it so your friends and others can read it and comment as well.
Authored by Vance Sova
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Filed under: Email List Building, Opt In List
46 thoughts on “Email List Building Ebook, How To Build Email List In Any Market”
Hey Vance, I was just reading your ebook on Email List Building, the page you show in an exmaple with the guy lying down made me laugh, perhaps I should get an image like that on my site 😛 I was wondering do you have any nice squeeze page templates I could steal off you, a nice layout that converts well? Or point me in the direction of some good ones please, thanks Sally
May 17th, 2010 at 9:19 am
Thanks for reading my ebook. I’m glad the picture made you laugh. Please let me know how you liked the ebook after you have read it to the end.
As for the squeeze page templates that convert well I’ll send you something by email. I prefer to create my own squeeze pages because I find ready made templates always limit in some way what I want to do. There are many often opposing views as to what kind of squeeze page converts best.
The prevalent opinion now seems to be that the long squeeze pages aren’t as effective any more but there are some successful marketers who don’t share that opinion and are doing well with them. The key there is the copy, how well it’s written.
After all the template is just an empty shell.
Sally Neill Reply:
May 19th, 2010 at 5:41 am
Hi Vance, I really liked the ebook, took me a while to read it as I have a bad habit of skimming through and not soaking all the information up, I think that comes from working online, and reading so much rubbish! I keep hearing about the lifetime value of a customer or subscriber and don’t really know how to calculate that as I currently dont have a sales funnel in place, but I am working on it. Your guide covers lots of things I will need in the future so I think I will be re-reading it as I progress online, can’t believe you give it away for free, most people charge mega bucks to provide such value, Sally 🙂
.-= Sally Neill´s last blog ..Alex Jeffreys Oil Rig Blog Hopping Made Easy =-.
May 19th, 2010 at 8:17 am
I’m so glad you really like my ebook and that you managed to read it is such a short time. I too usually skim ebooks quickly first before I decide to read them from cover to cover (the back cover is imaginary in ebooks).
Ye, there is a lot of rubbish online and finding good stuff feels sometimes like looking for diamonds away from a diamond mine.
It’s always a good idea to re-read things you find valuable.
Thank you for coming back and commenting about what you think about the ebook. I’m tickled pink to read that you found it so valuable.
P.S. I didn’t forget your request and will be sending you something in email before the week is over.
Sally Neill Reply:
May 21st, 2010 at 2:18 pm
Hey Vance, I really did like it, not just saying that, and I intend to do a blog post about list building in the very near future so I will recommend people grab their own copy of your report too, Sally 🙂
.-= Sally Neill´s last blog ..It’s Just Personal It’s Nothing Business =-.
May 21st, 2010 at 2:38 pm
That’s great, I believe you. Please let me know when your post about list building in which you’ll recommend my ebook is up.
I’ll really appreciate that. Nice of you to come back and comment. Thank you.
I am a student in Alex 3.0 and visiting other students blogs is an education in itself. What strikes me about your blog is first, it is very attractive with a minimal but effective use of a few colors. Second, it is very focused. List building is a big part of what you bring to the table, instead of a jumble of different products on many topic. If someone asks me where to go for list building info, it will be easy for me to remember Vance Sova! Finally, I love the Life Story Videos. What a great way to make connections with visitors.
May 17th, 2010 at 6:52 pm
Welcome to my blog. Your comment is very generous and I’m really happy that you like my blog so much.
It looks like you really took a close look at it. Did you watch the videos?
It will be great if you really send people to my blog. I hope that you’ll read my new ebook too.
I had a look at your blog which is something I always do when someone is commenting just to make sure that they are real.
Your blog looks like a great start. You have a good writing ability and what you write reads well.
All the best with the course and your internet ventures.
I’ll look forward to your next visit.
Some great points Vance,
I actually think list building should be one of the first things you plan for, a MOST desired action when a new site launched. You need to gain momentum and audience in order to succeed, nothing outperforms mailing list to my knowledge.
May 18th, 2010 at 8:17 am
Thank you for the validation of my points. It is strange but a lot of people still don’t realize the importance of email list building.
I hope that some of them who aren’t convinced will be helped by reading your comment.
I appreciate your visits very much and your comments are adding great value to this blog. For me you are the guy to go to for advice regarding Word Press but you obviously are knowledgeable about much more than that.
I look forward to your next visit.
Congratulations on your new ebook! The cover looks great, it’s a really good invitation to go in and read. I just downloaded it, I’ll have to find the time to go through it too.
I was surprised to hear the other day, from a well established marketer, that he prefers single optin, since according to statistics (that can mean anything, really) about 30 to 40% of subscribers never bother to confirm their email addresses. When he offers a freebie, he takes subscribers to the download page right away. He gets what he wants, that’s it. I think that’s dangerous, I stay with your advise: double optin.
Cheers to you again,
.-= Jose@Notes on Blogging´s last blog ..Choosing a domain name =-.
May 18th, 2010 at 9:29 pm
Thank you, it was long coming. I’m glad you like the cover and hope that you’ll like the inside too. Take your time to read it but don’t let it rust on the hard drive. I have tons of things on mine that I haven’t read thoroughly yet.
What I do when I really want to read something is putting it on my desk top. That way it doesn’t go out of sight and out of mind.
I will never go for single opt in. In my view I wonder if somebody doesn’t even bother confirming they want to receive information from you, what kind of subscriber will they be? Is it even worth having them? I don’t think so. They’ll probably never read what you send to them and they will likely accuse you of spam too because they won’t remember opting in.
Thanks for the comment.
First of, thanks for visiting my blog and taking the time to comment. Really appreciate it! 🙂
As I like to say it list building is the backbone of any online business.
I’m still mad at my self for not seeing this for years letting potential customers pass by me without ever having the chance to contact them again.
It’s the biggest mistake an online business owner could do. at least one who takes his business seriously.
Thanks for this share. I’ll be downloading your ebook in a moment.
.-= Remi Vladuceanu´s last blog ..How To Legally Force Others To Build Your Opt-In List On Autopilot? =-.
May 19th, 2010 at 8:24 am
I wish some of my blogging friends, especially one of them would read this comment of yours. He has some doubts about list building.
I do comment a lot on different blogs that I find interesting and valuable. I appreciate your commenting here too. It does take time.
I hope you didn’t encounter any problems downloading my book because so far it looks like you haven’t done it.
Thank you for posting valuable lessons about list building. I agree that we should focus on building our subscribers list whatever we do online. It is our number 1 asset, and we should take care of our subscribers. I’m really working out on building my subscribers list, and with the lessons that I’ve learned from this blog, i will definitely apply all of this and hoping to get some decent results.
May 19th, 2010 at 8:38 am
Hi Gary David,
You indeed are trying to build a list since your URL is a squeeze page for resale rights products. I think that you will find that having your own product works so much better than using somebody else’s product which PLR products are.
I’m glad that you agree with me about how vitally important list building is and that you have learned from my blog. You will get decent results if you apply what you learn.
Make sure you download my ebook and read it too.
This is some good information, email list is very important in bringing traffic to your site.
May 19th, 2010 at 12:17 pm
Hi Bit Doze,
I appreciate your visit and a comment but please the next time you’ll have to do better. I normally do not approve comments like this because they are giving no value to this blog and it’s readers. Why did you like or didn’t like what I say in the post, what is your opinion really other than a general statement?
I don’t care for just a lip service comments and will prove that again by deleting any comments like that as I have been doing since this blog started. I’m just making an example of this and you or anyone else won’t get away with one liner comments the next time around.
Yes, as already stated, that is a nice cover.
Double opt-in versus single, name versus no name – decisions, decisions. Wanna know what I have found out?
Even when people DOUBLE opt-in they will still demand to know how they got on your list. *SIGH* Some have the attention span and memory of a gnat. But… if they accuse you of unsolicited spam then there is proof that they indeed double opted-in.
When you think about it – the entire DOUBLE opt-in process ONLY exists because so many people have accused others of spam. What next? A TRIPLE or QUADRUPLE opt-in. Even then there will be those who whinge and moan and complain and insist that they NEVER opted-in and that you are spamming them. Duh!
May 20th, 2010 at 6:51 pm
Thanks for the visit and for liking the cover. Don’t you wonder what is inside? I know that you know about email list building but I hope you’ll check it anyway.
It’s unfortunate that some people have a short memory but the double opt in is indeed the only way to go precisely because of that.
Those who accuse you of spam can thus be put at ease. They can unsubscribe and save their energy to fight the real spam.
I keep getting spam about viagra and host of other things which I never opted in for and those emails have no unsubscribe link.
But I guess they go after those who they can contact and are legitimate business people like you and I.
Luckily those are the few and most people are happy to be on the list that they opted into.
Thanks for commenting and visit again soon.
I too wish that I had worked harder on building a list long ago.
I agree with you and probably everyone on this comment section that double optin is the safest way to go. The folks who take the time to click that next link are willing to take that next step because they feel the effort justifies the prize, (whatever that would be).
The real work comes as you building your list in that your relationship with them from the point of contact is one of the driving forces that would compel him or her to follow your advice or recommendations.
In other words, you can have a list but if you don’t treat them well, you might as well not have one.
Great post, Vance.
I have downloaded your book. Will read it later.
Check out my post relating to this subject on my blog.
.-= Mike Helton@ List Marketing´s last blog ..Building Relationships Through List Marketing =-.
May 21st, 2010 at 7:09 am
Always go for double opt in. My records show that you have not downloaded the ebook yet. Perhaps you didn’t confirm your subscription?
There we go, double opt in at work.
Yes, building relationship with the people on your list is vitally important. I talk about that inside the book as well.
Thanks for the comment. I’m glad you liked the post. Please make sure you confirm your opt in – you know how it’s done – go to your email, open it and click on the link.
I read you post.
Congratulations on your eBook. Just got my copy!
You’ve covered a lot of ground without making it too long..
I’m going to insist you enter it in my JV Giveaway event which will be opening in a few weeks 😉 Should get you a few subscribers!
.-= Keith Purkiss´s last blog ..My Good Buddy and twenty identical emails =-.
May 23rd, 2010 at 8:06 am
Thank you very much for getting a copy of my ebook and for your encouraging comment.
It’s a nice reward for putting the work into it.
I’d love to join your giveaway and I hope that I’ll be around when it’s on. It would be a shame if I was just away at that time.
Please let me know when exactly will you be opening it.
I’ll shoot you an email.
I just wanted to come over and say congratulations on your first eBook…and about list building too, i’m really looking forward to reading it!
I’m sure it will be full of great advice and information, i’ll come back when i’ve read it and let you know my thoughts.
Thanks Vance, well done!
.-= Paul Hooper´s last blog ..How to Optimize your Article Marketing =-.
May 28th, 2010 at 12:06 pm
Thank you so much for commenting and for the encouragement. I can hardly teach you anything but having you read the book is wonderful and your feedback will be invaluable.
I always learn something when I read your blog and your ebook is hard to beat. I’m of course not trying to do that as you know. But even reading the ebook may trigger some new thoughts on the subject and that I think can benefit anybody.
I look forward to your next visit.
After more than 10 years, emailing is still one of the best and most responsive marketing methods. Especially emailing opt-in lists.
It is still around because no other form of advertising form such as website advertising can beat it.
May 28th, 2010 at 12:12 pm
Thanks for the visit and a comment. I have no doubt about the importance of email list building and I hope that I can help others who have a different opinion realize it.
Reading your comment they may warm up to the idea. It’s of course up to everybopdy to evaluate what works best.
Hi, Vance, very nice post, nice-looking blog too!
Getting your Listbuilding ebook too! Will let you know how I am doing with the information.
May 28th, 2010 at 12:00 pm
Welcome to my blog and thank you for commenting and for getting my ebook.
I’m glad you like my blog and that should mean that you’ll visit again and often. My next post should be a good read for you too and it’s coming up in 3 days.
I’ll really appeciate when you come back letting me know how the ebook helped you.
What great information you have on that post Vance. You really have it nailed. List building has to be the way to go and double opt sure sounds to me the only option to avoid being labeled as a spammer. You have their permission before you do anything else. Great post.
.-= Pauline´s last blog ..How using articles can help with listbuilding =-.
May 28th, 2010 at 12:15 pm
Welcome to my blog. Indeed double opt in is the way to build a list. It amazes me why the debate about it is still going on.
Thank you for commenting and I look forward to your next comment.
Congratulations on completing your first ebook! Just wanted to leave a quick message to say well done and let you know I’m downloading the book…I’ll check it out and get back to you.
(** RJB **)
.-= ** RJB **´s last blog ..The Super Sneaky “How To Get Over 1.3 Million Safelist Credits In 3 Days” System =-.
June 3rd, 2010 at 12:46 am
Thank you for the comment.
I appreciate your downloading my ebook and look forward to your feedback on it.
I am really willing to start using email list building, as it seems like a great way of getting targeted traffic. After reading so many articles on the subject, I believe that this is a component of a great importance. Will check out some reveiws about the e-book The Basics of List Building. If positive, will be sure to give it a shot.
.-= Daniel Sharkov@Marketing product reviews´s last blog ..YouTube Revolution – Discover YouTube’s Endless Marketing Potential =-.
June 18th, 2010 at 6:09 am
To most successful marketers email list building and email marketing is indeed a component of great importance if it is not the most important one. Whether you download my free ebook The Basics of List Building or not is up to you. There is nothing to lose by giving it a shot. I hope you’ll comment about it and it’s usefulness if you do decide get it.
I’m a little bit confused here. “Another term for email list is subscriber list” because I’ve read that mailing list is the list of email addresses right? so email list or mailing list or subscriber list is all the same? correct me if I’m wrong.
July 29th, 2010 at 2:34 pm
To a lot of people all three terms are virtually interchangeable. I try to distinguish between email list and mailing list just because there is still snail mail. Some companies do regular physical mailings too.
To me email list and subscriber list are virtually the same but subscribers are sometimes talked of when people mean rss feed subscribers.
This is why we need to pay a close attention to these terms and find out from context what is really meant.
When it comes to talking about email subscribers I think the best term to use is email list.
I hope this helps.
Great post. I’ve downloaded your ebook & will read through it shortly.
I completely agree that list building is vital to your success.
I’ll definately be visiting your blog again.
Alex Fyfe´s last blog post ..Exercise And Harm
August 16th, 2010 at 10:30 pm
I’m glad you liked the post and thank you for the comment and for downloading my ebook. I hope that will find it helpful. List building is indeed vital and I hear it almost every day from people who are very successful online.
I look forward to your next visits.
Stay healthy too, I believe it’s true that health is wealth,
As you may know, list building is significant. And sadly it took me a while to really recognize why this is.
Presently, list building is deemed an absolutely important component of marketing strategy. It is thought of being an investment which will generate long-lasting profit and escalate profits.
By building a list that is helpful, you can reach your customers and have a chance to build long-run relationships with them. Without making a list it will be extremely difficult to sell your products or services. Regardless of where they live, you can communicate with them as long as they are in the list.
But never make the error of bombarding your target market with invalid offers or undue advertisements. Only contact them when you have a product or service that might be important to them, not you.
February 16th, 2011 at 9:23 pm
It seems that you know quite a bit about list building and how to treat your subscribers.
As far as not sending your list offers that you know they aren’t interested in that is very clear.
But I think that if I’m truly convinced they might benefit from something I believe in then I should not hesitate too much and send it to them.
After all they subscribed in order to get more information related to what they were interested in in the first place.
I still make the mistake of not emailing my lists often enough. Never the opposite of sending them offers too often.
I’m not particularly experienced in this part of marketing, but how well does it actually work? Does it bring in many customers? What sort of conversion rate does it have – i.e., if you send out a promotional email to 1000 subscribers, how many are likely to become? Obviously there are a lot of factors to consider, such as the content of the email and of course, your product.
I know that I myself don’t ever bother reading emails I get from “subscriptions”, as most of the time, I don’t even remember subscribing. I’m sure I’m not alone in this.
I’ll give your ebook a read, as it might help my understanding – as you can tell from my questions, I probably don’t have a particularly good grasp of the fundamentals.
May 21st, 2011 at 10:28 am
Your questions are all valid and good but the answer to them would vary according to the many factors that you seem to be aware of.
Some people, like you, do not even remember that they subscribed and do not read any follow up emails. The percentage of subscribers that read the emails varies depending on the subject line too. What you want to do is to find those people who are really interested in what you provide and not worry about those who will lose interest if they really had any real interest and not just curiosity in the first place.
I’m glad that you will read my book. I hope that you’ll find it useful. Thanks for commenting as well.
I know that email list building is very important in marketing any online business. I am however confused about the opt in list. Is it almost similar to the email list? If so or not so how does it work?
We’re a bunch of volunteers and starting a new scheme in our community. Your web site offered us with helpful info to work on. You have done an impressive task and our whole group will probably be thankful to you.
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