Email List Building, Opt in Lists Benefit Any Business

It seems that email list building as well as email opt in lists are mainly talked about among internet marketers and every internet marketing newbie will sooner or later hear or read about it.

The ever repeated phrase “the money is in the list” now often followed by a qualifying appendage “the money is not really in the list but in the relationship with the list” seem to hardly get any rest.

What is meant ,of course, is the relationship with the people on the list. Relating to a list as such would be weird.

But how about the hosts of people publishing on the internet focused on other niches who have no interest in the internet marketing niche?

Most list building ebooks are geared towards IM. Please let me know if you know of those that focus on anything else or at least mention other businesses. It’s possible that I could be wrong on this.

Luckily I found that at least once in a while one can read something in connection with email list building and opt in list that is about people in other fields.

Several days ago a post on AWeber blog came to my attention which I found very interesting because it talked about wine tasting as a list building opportunity.

It has enlightened me about other facets of AWeber like being able to use hand written forms and input emails from them into the autoresponder.

You can read the post here: Grow More Than Grapes: Email List Building For Wineries.

Of course those people will have to confirm their desire to be on the list afterwards so It may be a good idea not to give them too much wine to taste so that they can remember that they opted into the list in the first place.

This wine tasting post has kind of rekindled my love for AWeber which I fell in love with late last summer and about which I wrote a rather enamored post called simply List Building Steps, Step 1 – Get Autoresponder.

I resisted calling it “Why I Love Aweber” because there are other autoresponder options that may be attractive to some people. Being objective is what I always strive for even if deep in my heart I prefer one autoresponder service above all and that is Aweber.

I should add that I have a life and a loving girlfriend and I didn’t fall in love with the company because of any lack of natural love and out of sick imagination because they like to use the red heart on their banners saying I “heart image” AWeber.

I just love their service. Read my post by clicking on the link above to clear your mind from any suspicions as to my sanity.

If you are into list building, you will know that there are numerous ebooks on the subject and you may have seen many of them without really reading them since they appear to be the same old rehashed stuff.

You’ll Want to Read My New Ebook on Building Email List

Why on earth would you want to read another list building ebook?

One reason could be that you are reading this post and you may want to check out what I put together as my first product.

I don’t think that I’ll ever tell anybody that creating products is fast and easy.

Don’t you just dig those convincing slogans saying you can create products within one or two hours?

Unless of course you just want to write a 5 to 10 page report. Even that would take me at least half a day. You may be much faster though.

I’m just about to publish a 36 page ebook on list building. I may take another 5 or 6 weeks to get the site for it up and put together the pages that need to be made like the squeeze page, download page and so on. (I still have to work offline too, you know and it’s tax time).

This is my first serious product and it may certainly have some flaws. It is meant mainly for people who are new to list building and for those who want to have another look from a different angle.

It has some things in it that make it more friendly to any business and it doesn’t reek of internet marketing only.

I’ve put a lot into this ebook and of course I’ve hardly invented anything brand new.

What also makes it interesting and different, among other things, is that it has sections inside that are useful for more than just building a list. You’ll find about those when reading it.

I want you to check it out. Visit this blog often and within a month to 6 weeks there should be a free download available.

Leave me your comments now and don’t forget to bookmark and tweet this post so others may find it.

.

Authored by Vance Sova

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You may be one of many aspiring bloggers who want to make money blogging.

While there seems to be no shortage of search results for the “make money blogging” phrase in Google and other search engines, the fact is that finding enough information in one place to have even a remote chance of making money blogging seems next to impossible.

I’m glad to have found what I think will help you learn how to make money blogging. It may not be the only thing you will need but it is a valuable one.

Make Money Blogging is the title of a new ebook by a successful blogger Daniel Scocco.

Before you decide to read it for yourself you may be interested in reading a short review of it right here.

Reading the ebook for the first time I was pleasantly surprised by finding some things which were new to me.

I’m not an expert on the subject but I have read a fair number of ebooks on making money through blogging and don’t come across new information about it that often anymore.

On the other hand a lot of information in the ebook is not new but a different terminology is used. For example Daniel Scocco uses Killer Articles for what Yaro Starak uses the term Pillar Articles.

Daniel’s ebook has valuable information for total beginners in the introduction.

Then it quickly goes into more advanced stuff.

It seems to be avoiding any talk of SEO by name like a plague.

I’m not sure why. It could have something to do with there being a good number of bloggers with nothing but disdain for SEO.

I’ve seen some posts recently virtually ridiculing those who advocate SEO. This is something that I personally don’t understand given the fact that SEO traffic is a free traffic.

You may want to read more about how I view the importance of SEO in my previous post: Earn Money Blogging.

The good thing is that the subject of search engine optimization is somewhat covered by Daniel’s ebook under different headings like Headlines, Blog Comments, Link When Possible, Guest Posting, etc.

So Daniel obviously understands and uses SEO himself without calling it as such.

My wish would be for him not to shy away from using the term because I think it is necessary for anyone blogging to be familiar with the term and what it stands for.

Make Money Blogging talks about establishing Authority First, Money Second.

It makes it abundantly clear that making money with blogging involves hard work.

The ebook is covering a lot of ground including making contacts with other bloggers, using social bookmarking sites, getting subscribers.

It goes into content ideas, posting frequency and many other helpful points.

What I like a lot is how Daniel makes sure that all points and the structure of the ebook make sense from the beginning to the end.

He first covers the basics and works his way up progressively to finally cover monetization with the following:

AdSense, CPM Ads, Direct Advertising and Sponsorship, Affiliate Marketing, Email Marketing, and Beyond Advertising Money.

Make Money Blogging (that’s the link to the free ebook – you just have to opt in) is one of the best ebooks you can read if you want to blog and make money blogging.

It is in my opinion a very valuable read for complete beginners even if you may be able to initially use only a part of it and a required reading for those who already have some and/or a lot of experience blogging just to make sure that you aren’t missing on any important points.

Bookmark and tweet this post so others can find and read it.

Let me know how you liked this review in your comments as well as how you liked Daniel’s ebook and if it was what you expected based on my post.

.

Authored by Vance Sova

Subscribe to Vance Sova.com by Email

The free League of Extraordinary Minds is over.
Rich Schefren and Jay Abraham have put on a series of 9 panel sessions with outstanding business minds of the present time.

The free sessions were intended to showcase the format which was to continue on indefinitely at a monthly subscription price of $49.

In this post I’ll give you a report on the last free session with panel number nine of the League of Extraordinary Minds and the biggest surprise that took place at the end of it.

Then I’ll ask you to choose the subject of my last post/report from among three selected free panel sessions.

Before you continue reading this you may want to read my previous posts concerning the League:

53 Extraordinary Minds League, Rich Schefren, Jay Abraham
and
First Extraordinary Minds Panel

Let’s now get to the last Extraordinary Minds free panel session discussion number nine which featured, in contrast to the previous sessions with 6 to 7 panelists each, only two panelists – Dr. Spencer Johnson and John Kotter.

Jay Abraham called this session “probably the most relevant session we are going to do in this first round.”

MASTER YOUR UNIVERSE

How to Manage, Maximize and Master the Opportunity That Constant Change Presents

Jay Abraham says that in the two chosen panelists, Dr. Spencer Johnson and John Kotter “We have together the most widely read and most respected expert on individual change and the most widely read and most respected expert on organizational change.”

If you’ve never heard of Dr. Spencer Johnson and John Kotter here is a very abbreviated list of what they’ve accomplished so far:

Dr. Spencer Johnson has written 12 books which put together have about 50 million copies in print. He co-authored the “One-Minute Manger”. He’s also the force behind “Who Moved My Cheese?”. His recent book on individual change is titled “Peaks and Valleys”.

John Kotter is very highly regarded world authority on leadership and change and has written more than 15 books, (Jay Abraham knows of 17) which include the latest 3: “A Sense of Urgency”, “Leading Change” and “Our Iceberg is Melting” He also is a very prestigious professor at Harvard.

As he did with the previous panel sessions members, Jay Abraham poses questions to John and Spencer and stimulates the conversation as it develops. John and Spencer are good friends and feel at ease with this format. Rich Schefren is heard less than in previous sessions.

Since this discussion went on for close to two hours I’ll only cover the most important and profound points as they were arrived at by this panel.

Dealing With The Current Conditions Of Constant Change And Economic Upheaval:

Spencer – It’s remarkable to see today how many people are understandably afraid. What would you do if you weren’t afraid?

It is a very practical question because you wind up doing things that will help you prosper. Rather than living in an illusion, be practical.

What do you believe and what should you be doing?

John – There is no question that there are some people that are actually taking advantage of the conditions we’re in today and are doing very nicely by it.

So it’s not just a wishful thought. You can go out and find opportunities to grow your business.

But fear can stop you in your tracks.

It’s just so easy under these conditions to be frozen by fear and do nothing. It is very useful to help your business stay alive and move ahead.

Or the anxiety just drives you to engage in all kinds of activity, not productivity. This is when you run around, trying to do this and that
and a little more of this and a bit more of that. But it’s not focused, it’s frenetic.

Can you picture it? Much like a confused and frantic chicken; a bit scared, and truly ineffective in its pursuit of freedom and abundance. Does that image describe your recent business-related behavior?

How do you deal with the good, the bad, and pinpoint the issues that are relevant?

How do you not freeze?

Keep a sense of urgency but first get clear on what are the few things that would really help you succeed today.

The questions to ask are:

What do people really need or want?

What is the market asking you for?

It’s important that you don’t fall into the trap of focusing on what you think is a good idea.

Reach out to your current customers and listen closely to their remarks.

Spencer – I think one of the biggest mistakes you can make in these troubling times is doing too much.

Half of the key to succeeding in bad times is stopping, really reexamining what are the few things that you could do that could make you very successful and not do all of the others.

If you can do things differently than everybody else, you can do very well right now. But if you keep doing more of what you usually do or what everybody else is doing, my experience is that it just makes the valley deeper.

Two Rules of Thumb (one by John and one by Spencer):

John – Never have more than five priorities. When people try to stick on the sixth, it just kills it. Before you add on a sixth, you have to eliminate one.

This works well under any conditions. In the conditions we are under now it’s even better since volatile times can make you feel volatile.

You’re kind of running around and the next thing you know there are 63 things and therefore there is no focus just when you really need focus.

Spencer – You need to be taking care of yourself, not exhausting yourself with a lot of unnecessary and ineffective activity.

If you don’t stay focused and rested and calm and dear, you’re going to put your health in danger, you’re going to be spinning your wheels and won’t be effective.

What Are The Fundamental Forces Of Change?

John – In general the fundamental forces affecting business have been for some time now technology and globalization.

Spencer - What drives change is one word: better. Either someone else has made a better product or they can get to the customer at a better price.

Better is the operative catalyst for change and that is getting something better.

If you think of change, change equals better.

In this scenario, ask yourself these questions:

How can I make my business better?

How can I serve my customers and prospects better?

Can I price my products or services better?

John – What we are feeling most right now is just the business cycle which is bringing all kinds of changes with it.

Those basic forces of technology and globalization and the crashing of the business cycle demand real leadership.

The Eight Steps for leading Change

Find out what they are by visiting the following section of John Kotter’s web site:

8 Steps for Leading Change

The Four Necessary Change Skills

can be found at Red Tree Leadership (formerly Spencer Johnson Partners) web site.

Spencer – You have to stop kidding yourself.

The situation may not be as good as you’d like to think it is.

The biggest reason people come off peak is arrogance masquerading as confidence.

We lose our humility, we become arrogant and we think we’re some kind of a genius when more often than not it is the cycle.

We don’t stay humble and listen and keep looking for the truth. So we fall off our peaks.

On the other end of that coin, the way you stay in a valley too long, the most common reason you stay in a valley longer than you want to is fear masquerading as comfort.

The quickest way to change is the way you look at your situation.

John – Perspective makes so much difference.

We sit around moaning and groaning right now and there are literally billions of people on this planet that would take our place in a nanosecond.

Spencer – Uncover the good. It is hidden in the bad times. There is good that is hidden.

Unfortunately it is hidden so well that a lot of us don’t see it. If you can use that good to your advantage, you can do well in bad times.

Getting outside of yourself is one of the fastest ways to get outside of a valley.

To stay on a peak longer, appreciate and manage your good times.

Most of us don’t realize good times need to be managed.

Be humble and grateful, do more of what you do there. Remember the basics that got you on the peak?

It wasn’t all you. Some of it was timing and cycles and so forth.

But what did you do that got you there and have you forgotten to do those things?

Enjoy making things better. Your competition is. The world is. So enjoy improvement.

Don’t just sit back and be complacent. Do more for others.

To stay on a peak, to appreciate what you have, do more for others.

Don’t get so self-absorbed that you become arrogant without even knowing.

Save some resources for your upcoming valleys.

They are coming up. If you get too arrogant you’ll spend your resources, your money, your relationships, whatever. Save your resources for upcoming valleys.

What Is The Right Time Perspective To Have ?

John – You have to have both short term (about 15 minutes) and the long term, if you’re a small business person, is more like two years.

In this kind of economic environment right now, anybody who isn’t thinking two years out and how they’re going to be able to grab the opportunities to really prosper when the economy goes up is taking a risk.

Spencer – Agree with John. Immediately the goal would be survival. If that means cutting back expenses, if that means taking any realistic, not fearful steps.

Don’t do things just because you are afraid that things won’t turn out well if you don’t do them.

Do what you would do if you weren’t afraid.

What got you into the valley?

If you overspent then cut the spending. Do the opposite of what put you in, short range.

After survival, there is prosperity.

I would say at least two years out. I would build it on the things that we talked about so it would be balanced.

Do what you need to do immediately so you don’t go under, so you don’t lose.

That would be the short goal.

The long goal would be to win by going back to basics and doing what really works.

I would say make a friend of the truth.

That’s been my biggest ah-ha that took me many years to get.

I think it is the thing that has added the most to my life I would say in both business and a personal sense.

I used to always try and rearrange reality to make it different than what it was.

Make a friend of reality and realize the truth will set you free.
And the challenge is: Can you see the truth and can you build your plans on it?

That would be the one thing that if I couldn’t do anything else and somebody left me with only one tool, that would probably be my tool.

This ended the panel session 9.

I had to leave out the non-essential parts of it to avoid making this post even longer.

I was surprised and delighted at how John and Spencer stayed close to reality and while remaining positive didn’t lose sight of the hard truths.

What I never expected – the biggest surprise that Jay Abraham and Rich Schefren decided to deliver after the panel session 9 ended.

The biggest surprise is that the League effectively ended with the last free session.

All future paid members of the League have been automatically “upgraded” to the already existing Founders Club at a lower monthly fee of $47.

Even those who have not yet committed themselves to be paying members of the League of Extraordinary Minds future sessions were given a chance to sign up for this entirely different membership.

Jay Abraham and Rich Schefren say that the reason for this “upgrade” is doing what the survey of the League of Extraordinary Minds audience wanted which was basically to get:

Immediately actionable steps and information to make money right away when starting from nothing or next to nothing with very little or no money.

The League of Extraordinary Minds was a great experiment which has never been done before and that may never be repeated again.

Jay Abraham and Rich Schefren are incredibly talented and successful men with great foresight.

I want to thank them for giving everybody the opportunity to participate in listening to the greatest business and personal development minds of our time for free.

Jay and Rich consider the 9th panel and session the best of the nine discussions. I don’t fully agree with that assessment.

If you’d like to read a post about what I think was the best free session of the Extraordinary Minds League please say so in your comments.

Better yet, tell me which subject out of the following tree you’d be most interested in:

1) Getting People Who don’t Buy to Buy Enthusiastically

2) Operate At Peak Performance to Get the Best Results from Everything You Do

3) Accelerators That Drive Rapid and Soaring Success

So go ahead, post your comments and tweet and bookmark this post so others can find it and do the same.

.

Authored by Vance Sova

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A Peek Inside MWA

Las Vegas Workshop

Meeting Alex Jeffreys and some of his students at his Marketing With Alex workshop this January 24 to 26, 2010 in Las Vegas was a thrilling treat.

People from all over the world gathered to learn more about list building, internet marketing, blogging, SEO, traffic generation, new business strategies and to network with one another.

I feel privileged to be able to let you take a peek inside the event and to enable you to meet some of the participants through pictures and words in this post.

Meet Alex Jeffreys – the Reluctant Guru

The meetings took place at the Mirage hotel.

Most students met Alex and one another for the first time in the hotel lobby, at the bar or in the Antigua meeting room.

The above picture shows Alex Jeffreys in action as he appeared in front of the audience at the introduction to the workshop.

Alex is really every bit the same in real life as he appears in his videos, pictures and webinars. No surprise there.

If you want to read more about Alex and how I viewed him prior to meeting him you can read my posts Alex Jeffreys Coaching Style and Alex Jeffreys Nixes Gurus Game.

Here Alex appears with Stephanie Mulac who gave two fantastic speeches/lectures.

One was on the importance of doing SEO – a subject I often write about and that is still neglected and misunderstood by many.

She gave very detailed instructions on how to construct your blog and how to do on page SEO.

Stephanie mentioned several things which were new to most people in the room including me.

The second talk she gave was on building relationship with customers and people on your list. Again, she threw in some very good points.

Above you can see Alex Jeffreys with yours truly.

Alex spoke and acted in his usual infectious, enthusiastic way and it’s obvious that he’s one hundred per cent genuine and honest.

He openly shared with us what he’s working on now and that’s something that is to be appreciated.

Garry Parkes above started off the workshop.

Garry is one of the first students of Alex with IT and management skills who quickly became the right hand of Alex and works full time and overtime for him.

Garry also produced the instructional videos for the MWA 2.0 course. This man works very efficiently and effectively and Alex is very lucky to have him.

Jit Uppal at whom I’m pointing here is one of the very successful students of MWA 1.0. He is already a super affiliate and his name is being recognized in the internet marketing community.

Even famous marketers are copying some of his methods. He was one of the guest speakers and contributed heavily to the discussion in Questions and Answers segments.

Dean Holland waiting for published author and student of MWA 2.0 Daylynne Starr’s autograph.

Dean was also one of the guest speakers and is a very successful marketer and student of Alex’s MWA 1.0.

Marcus Passey, Gary Simpson (the GazzMan) and me.

This picture is of low quality but I simply couldn’t leave out these guys, especially Gary who is a dynamo of a man and a terrific writer. He’s coming up quickly in IM and he’s big on motivation and self esteem. If you check out his site you may even see him on his video inside a bathtub. Just click on the link motivation self esteem to get a better picture of GazzMan.

Paul Wilson with me to his right.

Paul Wilson has incredible Google page rank for his blog and even individual posts. He is very cool about it and says that he’s done nothing special to achieve it.

He doesn’t see it through Google’s eyes.

The Treasure Island above is symbolic of what some internet marketing students have already achieved and of what many are in the process of achieving.

The goal of making money online and living an outstanding comfortable life is not that far fetched.

I hope you can see it and believe it and that you’ve enjoyed the peek inside the Marketing With Alex Las Vegas Workshop 2010.

Has it given you an idea of what Alex Jeffreys and his students have been up to?

I look forward to your comments.

Bookmark the post please and tweet it so that others can find it and enjoy it as well.

Authored by Vance Sova

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Can You Earn Money

Blogging Without SEO

Traffic?

To earn money blogging you need traffic and lots of it. Nobody will raise any argument with that statement.

One way to get free traffic is to enable search engines to find your blog through search engine optimization.

Why is it then that so many bloggers refuse to pay at least some attention to it?

In several of my previous posts I’ve mentioned seo. For example in Get Blog Traffic.

In my post describing how bloggers help fellow blogger with the title starting Blogging Seo Strategy I’ve even given a concrete example how SEO can help.

There are zillions of articles to be found on search engine optimization in Google and other search engines.

I was going to give the subject of seo some rest but I feel compelled to write about it again.

The reason is primarily to help my readers realize the importance of learning about this subject since it’s somehow tempting for many to ignore it.

I’m continuing to learn as well. It would be easier if it wasn’t necessary.(I do intend to write about it more in the future since I’ve barely scratched the surface).

But I’m also incensed by what I witnessed within the last few days.

It started mildly.

Recently while visiting other blogs I came across a post that speaks of writing for humans first and then, if at all, for the computers i.e. search engines.

I commented on that blog saying something to this effect :

” The search engines’ job is to find the best and most relevant content to what humans are searching for.

The days of keyword stuffing are long gone. The search engines are way too smart for that.

But without keywords, no matter how smart Google, Yahoo and Bing may be, there will be no search results.

If you are famous, people will just type in your name and your blog will be found. So no need for seo if you’re a mega star.

If you just want to keep in touch with your friends through your blog, forget about seo.

But if you want new people to find your blog and what you write about you can bet that without seo it won’t happen.”

I made my comment and felt at peace.

At least I had contributed to making the comment area a discussion which until then was really a good example of consensus.

But today I was stunned to have come across another blog under -blogging for cash- search entry and the contents of it.

It was somewhere on the first page in search results and what I found when reading it floored me.

Since this bloggers comments are conveniently closed the only way to voice my opinion is to mention it here.

At first I was intrigued since the first post I read was 3 or 4 years old. The length of it was over 7000 words.

I read through most of it and noticed there was a heading on traffic less than half way through.

But it said that traffic was covered in a previous post and there was a link to it.

As I continued reading I remembered the word traffic. So I came back to it (since I’m really interested in traffic) and clicked on the link which led to another overly long post, also quite old.

What is wrong with that? You might say. Don’t you like long posts?

Well, inside that post there were many things written out of which very few if any will help anyone get more traffic.

Aside from this blogger talking about himself endlessly and how he wants to help everybody to stop operating from fear and many of his views, there was absolutely nothing about SEO.

This person mentioned in one of his posts that he’s getting 36,666 blog visits per day. (A number of visits per month was given but it spoke to me more clearly when I converted it to a per day number).

This blogger asserts that he only blogs to serve and severely frowns on those who blog for money.

Stuart (not this person’s real name but I’m tired of he, this person etc.) says that he gets less than 1.5% of traffic through search engines.

One of his key points on getting traffic in fact is to write for people and not for computers or search engines.

That mantra almost seems to want to try to make everyone guilty if they do a keyword research.

For Stuart’s information I would add that Google themselves have a mighty good keyword research tool and I’d be willing to bet that Stuart actually uses it.
Why do I say this?

As of today, according to Alexa, Stuart’s blog has been getting around 17% of all traffic from search traffic over the last 3 months. He gets more search traffic (from SEO) than most bloggers.

Is he trying to discourage people from doing seo while he himself takes advantage of it?

I’ve also checked the keywords Stuart gets his search traffic from. The first keyword phrase is his name which is also in the domain name.

The second keyword phrase according to the largest amount of traffic that it brings has money in it.

There are two more keyword phrases on the list that have money in them.

When combined, the keyword phrases with money in them which he gets traffic from bring him roughly as much traffic as that he gets from his name.

Yet, he says his primary goal and motivation is to help people change and improve and not to make money from his blog.

How praiseworthy.

Then why ask for donations?

He takes donations on his blog and has a page devoted to collecting them.

He also monetizes his blog and in addition to links (many) and banners (only two but large) there is a whole paragraph at the bottom of each post promoting the virtues of SBI.

Let’s be honest here.

Even those who aren’t primarily blogging for money enjoy it when it comes.

Those bloggers who don’t care about money won’t try to monetize.

If you have Adsense, banners or any monetization on your site, please, cut out the hypocrisy.

Stop attacking people who are honest about trying to monetize their blog no matter how awkward they may be in doing it.

Stuart not only monetizes quite nicely for himself at $95 or so per head which is a repeat commission coming from annual subscription to SBI.

He also takes donations like a real preacher.

Yet, he hardly helps anybody to get traffic by at least making people aware of SEO.

In my opinion he shouldn’t write on the topic of how to get blog traffic.

Or making money from blogging for that matter, without giving basic information or any mention of optimization.

But how could he then promote SBI? He says basically that SBI will help you make money online.

Ah, so here we are. Stuart is after money after all and in a big way not withstanding his preachy posts.

By the way, I read somewhere that SBI has a kind of police monitoring the internet and reading everything that mentions SBI.

And then they allegedly attack and threaten with lawsuits if it’s not singing praises about them.

Some people even accuse them of being a cult.

That would almost fit together with our preacher Stuart.

But this is not about them, may they rest in peace.

All I wanted to do in this post is to make a point about the importance of search engine optimization.

Nobody should omit at least a mention of it in their post on traffic especially if it’s several thousands of words.

Back to the title of this post.

Earn Money Blogging, Get Traffic Without SEO, True Or False?

Do you think you can get enough traffic to your blog to earn money blogging without seo?

I mean enough free traffic to make enough money to support you so that you don’t have to have a job?

True or false?

Let me know what you think – leave a comment.

Bookmark the post and tweet it just below here.

Authored by Vance Sova

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