Email list building is both simple and complex. The general principles of list building are simple but it is in the details where mistakes are made. The devil is in the details. While there are dozens of mistakes you can make when building your email list, there are 3 major mistakes you can learn to avoid by reading this post.

If you are new to email list building you should definitely read my free ebook that many people find helpful: The Basics of List Building.

If you don’t want to download it through the above link right now, which I recommend you do, you can decide to do it while reading any of the following posts about list building:

Email List Building Ebook, How To Build Email List In Any Market

Email List Building, Opt In List, Not Just For Internet Marketer

Learn How To Build Your Email List Using Online Giveaways

Avoid 3 Email List Building Mistakes Now

After learning the Basics of List Building you will have an opt in form on your blog and perhaps a squeeze page on your product download site. You will have started collecting leads to your email list. I will not be covering any of this in this post.

What I will discuss in this post is the major mistakes people make in how they treat the people on their list because that is the part of list building that is crucial, that doesn’t get talked about much and that can completely negate any efforts put into list building.

Email List Building Mistake #1

Sending Pitching Emails Too Frequently

Many internet marketers send promotional emails virtually every day to their newly acquired subscribers. They have hardly built any relationship with the people on their list and they ruthlessly bombard them with one sales pitch after another.

The product that they raved about the day before is trumped by the product they promote today and so on.

This very quickly leads to the subscribers being burned and upset and they either hit the unsubscribe button or they become immune to any emails from this particular marketer and never bother to read them.

Email List Building Mistake #2

Not Giving Good Value For Free

While informing your subscribers of great offers that they have shown interest in receiving and getting paid a commission if they decide to buy them is a good and legitimate service, the people on your list also expect value from you that is free to them.

If you only send emails to your subscribers when you have something for sale, they will not be very responsive to your offers.

Giving away free value in your emails to your list more often than sending emails with paid offers will cultivate a much better and responsive list.

Email List Building Mistake #3

Neglecting Your Email List Subscribers

Pay a close attention here too. This is the least discussed mistake and one of the most prevalent ones right next to the two mistakes listed above and one that I’m most guilty of.

People who commit this mistake are those that are afraid of making mistakes #1 and #2.

The consequences of this mistake are less damaging to the subscribers because they aren’t bothered by your emails. A few of them will be bothered by not getting emails from you but most of them will just forget about you completely.

So how does one neglect their subscribers?

I my case I hate bothering people with too many emails. I tend to hesitate very much before I email them any offer. And I ponder a long time about whether they’d find what I feel like sending them for free of great value.

I was astonished recently after sending an email about a free webinar when one of the people who unsubscribed left a comment saying “I don’t remember who Vance is”.

When I thought about it though I quickly realized that not keeping in regular touch with the people on my email list will inevitably lead to them forgetting about me altogether.

So it is important not to be too shy in getting in touch with the people on your email list. After all they want to hear from you.

What To Do Next?

Let me know what you think about the 3 email list building mistakes.

Have you made any of them yourself?

Which mistake do you think is the worst one to make?

Your comment is very important so do go ahead and make it.

Don’t forget to tweet and bookmark the post to notify others to join the conversation.

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Authored by Vance Sova

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If you have been thinking about email list building and visited some list building blogs in order to learn how to build your email list, you may have come across some posts about Online Giveaways.

There is a post on Online Giveaways which I wrote some months ago on this blog which is fast becoming to be known as the list building blog.

The post is about what giveaways are and what one needs to participate in them as a contributor which is a good way to build your list.

I highly recommend that you read the post Email List Building, Online Giveaways.

If you are like me then you have probably been intrigued and a bit unclear as to what online giveaways really are and how using them could advance your list building efforts even after reading a number of good list building blogs and articles on the subject.

Generally the best way to understand something fully is to get closely involved with it.

It is very likely that unless you participate in a good giveaway there will always be some doubt about them in your mind.

There is a tremendous giveaway taking place right now which you can take a close look at from the inside.

By participating in an online giveaway as a member first you can get a good understanding of how giveaways are presented.

While doing that you can find some incredibly helpful products that are free and ready to be downloaded right away.

After taking a closer look at a good and well presented online giveaway such as the current Original Products Giveaway you’ll be better prepared for using online giveaways to build your list as a contributor.

If you haven’t read my post where I describe what the contributor to an online giveaway needs to have please click on online giveaway contributor needs.

I hope that this will help you to take the plunge very soon and that you’ll start building your list using online giveaways.

If you haven’t yet followed the link to the current giveaway which will go on only till July 15, 2010 please do so here.

There are over 500 contributors and just to see what is on offer and how it is presented will be well worth it.

Your comment on this post is needed and appreciated. Have you participated in any online giveaway yet? Did you have a look at the one suggested here?

Are you going to use online giveaways as a way to build your email list?

Please tweet and bookmark the post for others to have a chance to find it now and to share their views.

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Authored by Vance Sova

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Why Build Your Email List or Opt in

List

Email list building is crucial when you are engaged in online marketing, have a business off-line or think of starting a brand new business. Bloggers need this too.

Having a targeted email list of leads or potential customers and customers is fundamental for the survival and thriving of any business.

If you are just starting your business or if you have not paid much attention to building your email list, you will want to read my brand new and free ebook titled The Basics of List Building.

While most products on list building are focused on the internet marketing niche, this is not the case. The Basics of List Building is for any market and any business.

You may want to read my previous post where I have covered this point already to a considerable degree: Email List Building, Opt in List, Not Just For Internet Marketer.

There are various methods that can be employed in building your opt in list. Yes, there are number of names which essentially mean the same thing as email list.

To me the name opt in list is more accurate in describing how the email list was obtained.

There is even a term to describe that the people on the list were given two opportunities to make sure they indeed really wanted to be added to it.

So you may come across the name double opt in list.

Double opt in list is very important in permission marketing

In case you are mistakingly accused of spam you can prove that the subscriber opted in twice and therefore wanted to receive information from you.

There seems to be an ongoing debate, especially among the IM niche marketers, whether a single opt in would bring more people to their email list and whether a double opt in is causing them to lose some opt ins.

If you want good subscribers who really want to be on your list do not even let single opt in enter your mind.

Another term for email list is subscriber list.

You are likely familiar with the different names already but I put it in for those who are brand new to this.

I think you need to read my free ebook The Basics of List building if you want to increase the growth and success of your business.

What’s in it for you ?

If you are a seasoned marketer and if you know all the ins and outs of list building you will still benefit because you may find a thing or two there that you forgot about or haven’t thought of.

Another reason would be the fact that it devotes some sections to SEO and several other traffic getting methods like YouTube.

I’m not going to give away every bit of information about the ebook here.

You just need to get your own copy of it and find about all the good stuff that is inside.

If you are new to marketing in general, new to online marketing or if you are starting a new business off-line, your business and you will definitely profit from reading this brand new ebook The Basics of List Building when you put into action what it has to say.

Maybe you already have an ebook on email list building. Why should you get this one anyway ?

Because you will get a different look from different perspective. The book is new. There is nothing like it out there. Not that it has any revolutionary brand new knowledge but the way it is put together and what it includes in one volume is unique.

If you are a little bit like me than the way your brain works and learns is pretty much similar. It learns from repetition and from sensory stimulation.

This is why we learn better when we see a particular information and skill multiple times in different settings and from different angles and sources.

For that reason I read books from different authors when I’m learning a language or any other skill because each author has a different angle from which they look at things and a different way they cover the material.

A different style can make a big difference in how well one learns

Looking at things from different angles, even if the thing that is looked at is the same, produces additional understanding of it.

This ebook gives you that and it is absolutely free, so go for it.

Get yourself a sparkling new ebook The Basics of List Building.

Voice your opinion about this post right now by leaving a comment.

Then comment about the ebook after you’ve downloaded and read it.

Don’t forget to tweet this post and bookmark it so your friends and others can read it and comment as well.

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Authored by Vance Sova

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