Email list building is both simple and complex. The general principles of list building are simple but it is in the details where mistakes are made. The devil is in the details. While there are dozens of mistakes you can make when building your email list, there are 3 major mistakes you can learn to avoid by reading this post.
If you are new to email list building you should definitely read my free ebook that many people find helpful: The Basics of List Building.
If you don’t want to download it through the above link right now, which I recommend you do, you can decide to do it while reading any of the following posts about list building:
Avoid 3 Email List Building Mistakes Now
After learning the Basics of List Building you will have an opt in form on your blog and perhaps a squeeze page on your product download site. You will have started collecting leads to your email list. I will not be covering any of this in this post.
What I will discuss in this post is the major mistakes people make in how they treat the people on their list because that is the part of list building that is crucial, that doesn’t get talked about much and that can completely negate any efforts put into list building.
Email List Building Mistake #1
Sending Pitching Emails Too Frequently
Many internet marketers send promotional emails virtually every day to their newly acquired subscribers. They have hardly built any relationship with the people on their list and they ruthlessly bombard them with one sales pitch after another.
The product that they raved about the day before is trumped by the product they promote today and so on.
This very quickly leads to the subscribers being burned and upset and they either hit the unsubscribe button or they become immune to any emails from this particular marketer and never bother to read them.
Email List Building Mistake #2
Not Giving Good Value For Free
While informing your subscribers of great offers that they have shown interest in receiving and getting paid a commission if they decide to buy them is a good and legitimate service, the people on your list also expect value from you that is free to them.
If you only send emails to your subscribers when you have something for sale, they will not be very responsive to your offers.
Giving away free value in your emails to your list more often than sending emails with paid offers will cultivate a much better and responsive list.
Email List Building Mistake #3
Neglecting Your Email List Subscribers
Pay a close attention here too. This is the least discussed mistake and one of the most prevalent ones right next to the two mistakes listed above and one that I’m most guilty of.
People who commit this mistake are those that are afraid of making mistakes #1 and #2.
The consequences of this mistake are less damaging to the subscribers because they aren’t bothered by your emails. A few of them will be bothered by not getting emails from you but most of them will just forget about you completely.
So how does one neglect their subscribers?
I my case I hate bothering people with too many emails. I tend to hesitate very much before I email them any offer. And I ponder a long time about whether they’d find what I feel like sending them for free of great value.
I was astonished recently after sending an email about a free webinar when one of the people who unsubscribed left a comment saying “I don’t remember who Vance is”.
When I thought about it though I quickly realized that not keeping in regular touch with the people on my email list will inevitably lead to them forgetting about me altogether.
So it is important not to be too shy in getting in touch with the people on your email list. After all they want to hear from you.
What To Do Next?
Let me know what you think about the 3 email list building mistakes.
Have you made any of them yourself?
Which mistake do you think is the worst one to make?
Your comment is very important so do go ahead and make it.
Don’t forget to tweet and bookmark the post to notify others to join the conversation.
Authored by Vance Sova
Filed under: Email List Building, Opt In List